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Our Journey
Whistling Duck Sales was founded by Bruce Heiman, a seasoned professional with over 30 years of experience in the wine, beer, and specialty beverage industry.
Bruce has long been a pioneer in the field, recognized as the first distributor in the United States to focus exclusively on organic wine, beer, cider, and sake.
Three Decades of Craft.
One Mission: Quality
Throughout his career, Bruce has earned a reputation for providing exceptional customer service, competitive pricing, and a thoughtfully curated selection of premium alcoholic beverages, including natural and organic options.
His deep knowledge and passion for the industry are supported by extensive credentials, including recognition from the Court of Master Sommeliers, Advanced Level Wine & Spirit Educational Trust (WSET), and the Certified Specialist of Wine designation.
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At Whistling Duck Sales, we are proud to carry on Bruce’s legacy of excellence—offering personalized service, a commitment to quality, and a diverse inventory of organic & biodynamic wine, to retailers and partners across Florida.
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If you have any questions or would like to connect, please reach out to Bruce directly at whistlingducksales@gmail.com or call 941-928-4118.
